Notes
Operating notes from a working GM.
Short pieces, written for operators. One idea each, drawn from work that actually happened.
N·037 min
Reputation Is a Rhythm, Not a Campaign
You don't rebuild customer trust with better copy. You rebuild it by closing loops on a clock, in public, until the pattern is undeniable.
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N·053 min
The Cost of Hiding: Why 'Dodging the Man' Is Costing You 30% Growth
Cash-only shops think they're saving on taxes. The ATM in the lobby is the most expensive piece of equipment in the building.
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